Un modelo de microfranquicia que funciona en Brasil (Parte II)

Por María Chan

 En un post anterior analizamos los siguientes aspectos de la microfranquicia de purificadores de agua Purific: (i) el producto ofrecido y el mercado al que se dirige, (ii) la evolución del modelo de negocio desde su inicio en 1998, y (iii) el funcionamiento del modelo de su microfranquicia. Para continuar ahondando nuestros conocimientos sobre su modelo, en este post procedemos a analizar y a presentarles los siguientes aspectos claves de la microfranquicia Purific: 

miércoles, 16 de enero de 2013/Author: Gyoung Joo Choe/Number of views (10346)/Comments (0)/ Article rating: No rating

Can South-South Cooperation boost the coffee value chain and improve rural development in Haiti?

South-South Cooperation is not a new concept in development speak. The term has been used since the 1990s by development thinkers, policymakers and academics to describe the exchange of resources, technology, and knowledge between developing countries. In Haiti, for the past twenty years, cooperation with other developing countries has played an important role in the development process, complementing traditional international aid. It began mainly with Cuba and Venezuela, and then extended to other countries like Brazil. Following the 2010 earthquake, new countries, such as Senegal, have joined in supporting Haiti. Another country, Colombia, is interested in revitalizing the Haitian coffee value chain through “soft” investments – study tours in both countries, training in Colombia for young Haitian professionals and research on introducing new coffee varieties in Haiti.

jueves, 13 de diciembre de 2012/Author: Jempsy Fils-Aimé/Number of views (11672)/Comments (0)/ Article rating: No rating

Dignity in the dump

We had a visit from a movie star at the IDB this week! Sebastiao “Tiao” dos Santos is one of the principal subjects of “Waste Land,” a 2010 documentary that won many prestigious film festival prizes and was even nominated for an Oscar. The film depicts the community of catadores, or “waste pickers,” who eke out a meager living collecting and selling recyclable materials in Jardim Gramacho, a massive landfill on the outskirts of Rio de Janeiro. Renowned artist Vik Muniz spent time at the dump creating striking multimedia portraits of some of the catadores, and the documentary shows the process of the artistic collaboration and how the artist and his subjects inspired each other.
jueves, 6 de diciembre de 2012/Author: Elizabeth Terry/Number of views (10448)/Comments (0)/ Article rating: No rating

La Denominación de Origen: Un factor de éxito para el café

Piense en el aroma de una taza de ese delicioso café recién preparado… en esos sabores, de frutas y nueces… en fin, ese café especial.

El reciente anuncio de la Denominación de Origen para el Café Acatenango en Guatemala es, sin duda un sello de garantía para que la calidad del café se mantenga en el tiempo. Pero, ¿de qué se trata y por qué es tan importante? La Denominación de Origen es un reconocimiento legal, como los derechos de propiedad intelectual, válida en el mercado local e internacional donde el producto esté registrado.

viernes, 30 de noviembre de 2012/Author: Betsy Murray/Number of views (9012)/Comments (0)/ Article rating: No rating

Microfranchising at FOROMIC 2012

Guest post by Barri Shorey, Youth & Livelihoods Technical Advisor, The International Rescue Committee

More and more people are beginning to recognize the great potential for job creation, private sector development and support to vulnerable populations microfranchise has. With that in mind I was asked to help moderate and contribute to this year’s Foromic panel titled Entrepreneurship Opportunities in Microfranchising. The microfranchise model enables low-income individuals to own and operate a ready-made “business-in-a-box,” utilizing proven strategies and an established brand from a corporate, franchise partner. 

lunes, 12 de noviembre de 2012/Author: César Buenadicha/Number of views (11686)/Comments (0)/ Article rating: No rating