The Practitioner’s Guide: Steps to Corporate Investment, Innovation and Collaboration
Feldman, Amanda; Love, Charmian; Rebholz, Julia, 2017
All corporations seek to differentiate themselves and look for new ways to create value. But, how does an organization change the way it does business? This guide addresses three key questions: 1) What is the business benefit and why should my business consider alternative options in its innovation and investment strategy? 2) What steps can I take to begin the process of designing our corporate innovation and investment strategy so that it creates positive outcomes? 3) Who can I work with to make this happen and what forms of collaboration exist in the market that I can learn from?