abr. 20, 2017
Por Alejandro Escobar A.
It has been two and a half years now since the MIF first sat at the table with Starbucks, Keurig Green Mountain and Farmers Brothers to discuss the future of coffee in Latin America. Back in November of 2014, when the MIF convened a meeting with these key global players in the coffee industry, it wanted to get feedback and strategic advice on how to move forward with more critical programs that would support small coffee farmers and their cooperatives. The conversation ended up being a much more robust discussion on how to leverage each other’s strengths and resources to create a platform that would implement region wide coffee initiatives, to achieve high levels of scale and impact.