ICT Innovations for the Development of the Masquerade Industry of TT

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Purpose

Develop an ICT platform to enhance Masquerade Industry’s MSME’s competitiveness, market reach and sustainability

Related Topics

Small and Medium Enterprise Development, Technology for Business Development

Status

Status

Approved

Status

Approval Date

July 16, 2010

Status

Type

Technical Cooperation

Status

Project Number

TT-M1021, ATN/ME-12267-TT

Status

Project Announcement

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Financial Information

MIF Counterpart
Disbursed Amount $318,447.62 $223,200.00
Available amount $0.00 $0.00
TOTAL: $318,447.62 $223,200.00

Timeline

Description

Goal

The general goal of the project is to support the globalization of the Trinidad and Tobago Masquerade industry

Purpose

Develop an ICT platform to enhance Masquerade Industry’s MSME’s competitiveness, market reach and sustainability

Components

  • Building ICT capacities and promoting collaboration among Masquerade industry’s MSME.: The objective of this component is to provide MSME with the required knowledge and infrastructure for adopting ICT.
  • Development of the Trinidad and Tobago Carnival HUB. : The objective of this component is to develop the Trinidad and Tobago Carnival HUB.
  • Promotion of the Trinidad and Tobago Carnival HUB: The objective of this component is to launch and promote the Trinidad and Tobago Carnival HUB.
  • Development of the Trinidad and Tobago Carnival HUB scale-up strategy: This component will define the strategy to expand project services to new MSME in the Trinidad and Tobago Carnival Masquerade and Carnival industries, while ensuring HUB’s sustainability.

To this end this component includes the following activities: (i) development of the MSME capacity building and collaboration strategies; (ii) preparation of Business Management, ICT, and collaboration training programs and materials; (iii) training MSME in Business Management, ICT and collaborative work; and (iv) providing MSME’s ICT infrastructure (hardware, standard software, and Internet service). As a result of this component, 50 MSME will be equipped and trained to use ICT, and working collaboratively.

Indicator Achieved Status Baseline Intermediate values Final target
1.1. Number of MSME equipped and trained to use ICT, and working collaboratively

50 Finished 0 0 50
1.2. • Training methodologies and materials are documented and available for training of additional MSMEs outside pilot group of 50

1 Finished 0 0 1

The activities considered in this component include: (i) definition of the HUB requirements and specifications; (ii) development and implementation of the HUB; and (iii) training MSME in the use of the platform. As a result, the Trinidad and Tobago Carnival HUB will be operational and 50 MSME will be accessing its functionalities and services.

Indicator Achieved Status Baseline Intermediate values Final target
2.1. A platform that integrates ICT tools and functions is operational

1 Finished 0 0 1
2.2. 50 MSMEs are utilizing the platform

11 Finished 0 0 50
2.3. 20 of the SMEs participating in the Project the platform are using the ICT platform as one of the main management tools for enterprise management

0 Delayed 0 0 20
This component include, among others, the following activities: (i) define market strategy for the HUB; (ii) develop marketing campaigns for HUB branding and recognition; (iii) integration of the Trinidad and Tobago Carnival HUB into international search engines; (iii) promotion of the HUB in mass and specialized media, organizations and events; (iv) establishment of partnerships with key public and private stakeholders to support promotion efforts; and (v) evaluation of project results in terms of the industry and participant MSME.  The expected results for this component include HUB market strategy and promotion plan, partnerships with stakeholders, and reports about HUB evolution and business volume.
Indicator Achieved Status Baseline Intermediate values Final target
3.1. • T&T Carnival Hub is present/featured in at least 10 specialized publications

2 Finished 0 0 10

Following are some of the activities included in this component: (i) preparation of project business plan; (ii) establishment of partnerships with key stakeholders and potential investors; (iii) development of the HUB scale-up strategy and plan, including sources of funding; (iv) validation of the scale-up strategy and plan by beneficiaries and stakeholders.  The expected results for this component include the project sustainability plan, and the HUB scale-up strategy validated by stakeholders.

Indicator Achieved Status Baseline Intermediate values Final target
4.1. • A strategic and business plan including strategy for scaling up agreed upon by key public and private stakeholders

1 Finished 0 0 1
4.2. • E-readiness study and diagnostic implemented and strategies developed

1 Finished 0 0 1

March 01, 2013

Initialization of Project – Issue of Unfamiliarity. Recommendations: Online workshops/Tutorials, Workshops that focuses on common problems, FAQ, policies and procedures, disbursement preparation, templates. Extensive communication between Executing Agency and the Bank.

  • Author: PATTI MOHAN
  • Related To: Implementation

March 01, 2013

Drafting of TORs – Technical/Unique Components caused major delays. Recommendations: Early identification and development of TORs, Estimated time should take into consideration challenges/delays, Development of Internal Strategy that includes a pool of technical experts who provide advice/guidance for procurement exercises.

  • Author: PATTI MOHAN
  • Related To: Implementation

March 10, 2013

1. Try to identify and understand the totality of needs and the culture of the project’s beneficiaries. This will not only better inform the selection of interventions/approaches but also gain a more committed buy in to participate in the project.

  • Author: PATTI MOHAN
  • Related To: Implementation

March 10, 2013

2. In planning for field related activities, try to get as much information on the calendar events that will affect stakeholders of the project.

  • Author: PATTI MOHAN
  • Related To: Implementation

March 11, 2013

Keeping the beneficiaries’ interest in the project is a significant challenge, which requires consistent engagement and interaction with the practitioners. To maintain interest in the project, the project team should be in frequent contact to keep them updated on the project activities and what will be taking place in the near future.

  • Author: PATTI MOHAN
  • Related To: Implementation