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Beyond wine: “Tarija Aromas y Sabores” will help small-scale Bolivian producers establish a regional brand

Oct 1, 2014

The Multilateral Investment Fund (MIF), a member of the Inter-American Development Bank (IDB) Group, recently approved a technical cooperation grant of US$1 million for a project with the Bolivian FAUTAPO Foundation. The new project will seek to establish an umbrella brand “Tarija, Aromas y Sabores” (“Flavors of Tarija”) for products like grapes, wine, cured ham, cheese, honey, berries, and oregano from six municipalities in the department of Tarija, and increase the sales of 900 small-scale producers and 100 micro and small enterprises (MSEs) in the region. Umbrella brands are a way for small-scale producers and MSEs to differentiate their products in increasingly demanding markets and share some of the cost of promotion and marketing.

The department of Tarija is located in southeastern Bolivia and it is the country’s leading wine-producing region. Between 2007 and 2012, the MIF funded a local development project in the Tarija Central Valley that highlighted not only its wines its wide range of products and services with unique characteristics. Despite the positive results of the intervention, some products have been unable to reach markets where their quality and the special features and traditions of their place of origin are valued.

In order to strengthen local economic development, the project will develop alliances among different sectors to create an institutional framework for the umbrella brand and the use of local economic, social and technological resources. Partnerships will facilitate the creation of a platform, formed by members of “Tarija, Aromas y Sabores,” that will help identify the specific features of the products to be included in the brand and the specific needs of producers and MSEs for improvements in production. The project will also promote confidence and build collective work capacity in local institutions. Finally, the project will ensure the consolidation of “Tarija, Aromas y Sabores” and help market its products in higher value markets. 

This project has a total cost of US$1,518,000, of which US$1 million will be provided by the MIF and $518,300 by the FAUTAPO Foundation.


About the MIF

The Multilateral Investment Fund (MIF), a member of the Inter-American Development Bank (IDB) Group, is funded by 39 donors and supports private sector-led development benefitting low-income populations and the poor - their businesses, their farms, and their households. The aim is to give them the tools to boost their incomes: access to markets and the skills to compete in those markets, access to finance, and access to basic services, including green technology. A core MIF mission is to act as a development laboratory - experimenting, pioneering, and taking risks in order to build and support successful micro and SME business models. More information at  www.fomin.org/

About the FAUTAPO Foundation

The FAUTAPO Foundation is a Bolivian nonprofit organization that has been operating since 2005. Since its creation it has successfully managed US$74 million. Headquartered in Tarija, it operates in the country’s nine departments and 97 municipalities, with education programs in production techniques, higher education, technical job training for high school graduates, promotion of agricultural production complexes, and institutional strengthening programs. 

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