May 24, 2016
By Elizabeth Boggs Davidsen
The Paris-based food products company Danone, the Spanish-based bank BBVA, and the British utility company Centrica have something important in common. Each of these large multinationals has figured out effective ways to bring together its core financial, human, and technological strengths, along with massive networks, to provide business support to social entrepreneurs. Innovation and investment teams within large companies are coming together to design strategies that allow their businesses to explore and experiment with new models that are intentionally trying to create positive returns to the communities where they operate. This is in part due to complex macro-economic trends – climate change, big data, mass urbanization – that require strategic considerations and introduce greater levels of uncertainty in operations. It is also in order to appeal to the values ofmillennials, who companies like Danone, BBVA and Centrica employ and hope to retain, as well as “hipster” consumers who are willing to purchase a product or service to support a cause they believe in, even if it means paying a bit more.